Unleash Your Full Creative Potential With WORLD-CHANGING FILMMAKER by Muse Storytelling
How We Shot 2 Commercial Videos for Avon Cycles in Less Than 8 Hours
Embracing adventure is in the French Fries Films DNA.
In just about 9 hours, we managed to cover two locations, get the required shots, copy footage, pack all the gear and catch a bus right back to Delhi. And while we left Manali totally tired down to the bone, we know we had chased and captured the story we’d set out to, and that made everything worth it.
The Story of a Box Camera
Over 160 years ago, you had to first manually create a negative image on a photo paper, then convert this negative into a positive image, all by estimation. If it's a bright sunny day, you will expose your subject for a shorter time; if it's overcast, you'll have to expose your image for a longer time. Nowadays, even before clicking a picture, you get to see the outcome on your camera LCD or Smartphone. Your camera settings and lighting situation will further apply AI tools to produce a high-definition image on the screen. And Capturing an image now takes a fraction of a second. But in the past, it was a task only a few could take up. It required patience. It required creative skills. It required hours of labour to capture the history.
Colouring the rich tapestry of Indian Art with Appliqué
Our journey to Pipili took us to Javed Khan, Creator of Diamond Appliqué. Originally a French word, Appliqué is a technique that involves cutting and putting together various pieces of coloured fabrics onto another foundation fabric to build specific patterns. The work native to Pipili is also known as in the local dialect as ‘Chandua’.
The first video for your first business? We’ll make sure that the video works for you instead of you working for the video!
Working with a start-up, bootstrapped co. or a small business almost always comes with the same challenge – Founders/Marketers not being sure about the budget/cost to make their 1st branded content. For a relatively new organization working with limited capital, it is always a task to figure out how much to spend on creating a piece of content…
Preserving art from the past for a prosperous future.
In our continued partnership with Etsy India, we’ve been on a journey of capturing stories from across India of creators who has been preserving, reinventing, or breathing new life into traditional art forms. One such almost lost art form is Aipan. A conventional painting style used mainly in the Kumaon region for dec; orating temples and prayer rooms. However, it has been largely forgotten by most people today.
From Noor Jahan to new India, Chikankari has been a never-ending love affair
This video talks about the journey of the Chikankari craft, of how it originated in Persia, was brought to India by foreign rulers and became a key livelihood source for a large community in Lucknow and beyond.
Transforming the business of agriculture and transforming lives - Origo eMandi.
In a country where 20% of the Gross Value to the Annual National Income is added through agriculture and allied sectors, technological transformation must be brought to the industry to make it 21 century competitive. Origo is one such firm leading this change from the front, and we got the opportunity to interact and work with them to bring their work to life for the world!
Breathing new life into tradition, one stitch at a time.
Learn how we shot this business video for the artist pursuing the craft of Phulkari Dupatta for our client Etsy in Punjab in 14 hours.
When life gives you lemons, make a brand film while drinking your lemonade.
How has COVID 19 accelerated the use of stock footage by video production agencies worldwide?
Break Your Own Record
Raw Crossfit gym wanted a gym video to showcase their newly opened branch in Model Town, Delhi. They reached out to us with a budget of Rs.20,000 only. Here’s what we did for them…
The Better Batter Bakery
Nazariya || Perspective
You earn for your living, but are you living? You listen to music every day but when was the last time your soul danced on it? Using perfume is okay but when was the last time you smelled a rose? You look at your phone daily but when was the last time you admired the sky? It is all about your nazariya, your perspective which changes the way you perceive things.
Importance of planning in film production
Pre-Production is a crucial phase of the video production process. There are consequences when corners are cut. What happens when you skip pre-production? You end up paying for it later.
Why every brand should implement video content in their business?
Do you still wonder if it’s really worth it to use videos to promote your business instead of good old photographs? One word: YES! It’s worth every single penny you’ve got. Compared to any other form of content, a memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness, thereby ultimately increasing your sales.
Feedback that works: The do’s and don’ts of feedback
Do you know what is worse than receiving negative feedback? It’s receiving it after so long that you are unable to do anything to improve the situation. One of the toughest challenges of giving feedback to your video production partner is to get the timing right.
How 2020 was the most memorable year for us
How to create videos for your business regularly without breaking the bank
Have you ever lost interest in an amazing tv series because they put out a few episodes and then went on a long hiatus? Trust us when we say, you don’t want that happening to your business or to your brand. You don’t want your customers to remember about the existence of your business each time you release a video, you want to consistently stay on their minds…
The Casting Dilemma
It pays to have a quality video to market your business. The talent you hire for such a video will be the “face” of your business – the image you project to the world and to your customers. So who do you hire: an experienced professional or just anyone who is cheaper of the lot? Watch the video to know more!