Importance of planning in film production
Pre-Production is a crucial phase of the video production process. There are consequences when corners are cut. What happens when you skip pre-production? You end up paying for it later.
Why every brand should implement video content in their business?
Do you still wonder if it’s really worth it to use videos to promote your business instead of good old photographs? One word: YES! It’s worth every single penny you’ve got. Compared to any other form of content, a memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness, thereby ultimately increasing your sales.
Feedback that works: The do’s and don’ts of feedback
Do you know what is worse than receiving negative feedback? It’s receiving it after so long that you are unable to do anything to improve the situation. One of the toughest challenges of giving feedback to your video production partner is to get the timing right.
Don’t Skip the Script!
It's almost impossible to create a great marketing video without having a well – developed script first. You may consider winging it, but chances are that your video will fail to meet its purpose and potential. So, what really happens when you fail to write a script before the camera gets rolling? Watch our video to know more!
Going Viral : Tips & Traps
What’s the secret formula of making videos people love? Can it be guaranteed or is it just luck?
Too many decision makers, spoil the broth?
Did you ever share a feedback that is responded by “This was never agreed upon” or “It’s too late to make this change now” If yes, maybe you want to self-introspect a little. Working with marketing agencies has taught me one very important lesson, the need to lock a script before you commence production. Yes, client feedback is extremely important but a #loop of changes, one after the other, is not a situation you want to get in.
Are you being conned by your video production company?
Having worked with marketing agencies for over 5 years, I’ve made a few good friends. I often get to see quotations from other video production companies, and it's sad to see how they add random charges to fool people who don’t have much knowledge about video production, just to get more money.
Here are 5 tips that’ll help get you the right cost…
Why should marketing agencies have a written contract with video production vendors?
why should marketing agencies have a written contract with video production team?