You're not short on content. You're short on a story that moves people.

We help brand leaders at India's largest companies turn the stories buried within their businesses into films that leadership talks about through The Signal Method.

Book a Narrative Strategy Session

You've spent the budget. You've got the footage. You still can't point to what it changed.

You keep hiring crews who deliver beautiful files and no thinking, so you end up art-directing them yourself.

The last film earned a few thousand views, one LinkedIn post, then silence.

When leadership asks what the content spend returned, you don’t have an answer you’d want to defend in that room

From a father’s camera to the Supreme Court

French Fries Films started in a small Indian home, behind a camera that belonged to Ravneet Oberoi’s father. He grew up surrounded by photography, theatre, and music, but it was film school where it clicked: a story, told well, can change what people believe and what they do.

The early years didn’t look like that. Wedding videos. Corporate talking heads. Work that paid the bills and moved nothing. Then he made “Martyrs of Marriage,” a documentary on the misuse of India’s anti-dowry laws. It reached Netflix’s Top 10 within 24 hours of release, and it influenced a policy conversation that climbed all the way to the Supreme Court. A film had done the thing he always suspected a film could do. It changed something real.

That’s the difference you’re hiring. Ravneet doesn't treat a brand film as content to fill a calendar. He treats it as something that might change how people see you, because he has watched a film do exactly that. Today, French Fries Films is India's only Muse Storytelling-certified studio, and the belief behind every project is the one that began behind his father’s camera: tell a true story well, and people don’t just watch. They move.

The Signal Method

A row of dashboards and a wall of content, and you still can't find the one thing that matters. That's what we do. We find your signal and build everything around it.

Find the Signal

Deep listening before any shot list. The one true story buried in the noise.

We conduct deep listening sessions with your team, your customers, and the people in your story. The real narrative always lives where nobody thought to look.

Set the North Star

Five Story Keywords that every creative decision answers to.

We develop 5 Story Keywords that become the North Star for every creative decision. These ensure the final film achieves its intended business outcome, not just aesthetic approval.

Build With Intention

Every frame serves that objective. Nothing is accidental.

Character selection, conflict structure, setting, and pacing. Nothing is accidental. Every choice is filtered through the strategic objective we aligned on before cameras rolled.

Deliver the System

The film, the platform it lives on, and the distribution around it.

The film is the centrepiece. But we also build the landing page, the promotional assets, and the distribution plan. Because a story that doesn't reach the right people is just a beautiful secret.

Three Films, Three Results

Etsy story poster
Etsy — Discover India with Etsy

Needed: Etsy was scaling its Indian seller base and needed makers to feel like real people, not listings.

Built: around fifty seller-story films across six months, each on one maker and one turning point.

Result: Etsy made us their seller-story engine. Fifty films in six months, and they never asked us to change a frame.

Watch The Full Story

Proof that stories can change the world

Science of Storytelling certified

Trained and certified in the science-backed Muse Storytelling methodology, bringing proven frameworks for narrative impact to every project

Netflix Top 10 Documentary

"Martyrs of Marriage" reached Netflix's Top 10 within 24 hours of worldwide release (2017) and influenced Supreme Court policy on anti-dowry law misuse

75 Creative Minds of Tomorrow

Ravneet Oberoi honoured by the Ministry of Information & Broadcasting at the International Film Festival of India, IFFI 2021, Goa

Best Film Award #ShotoniPhone

"The Story of a Box Camera" won Best Film at the Mobile Filmmaker International Film Festival 2022

Our Signal Method has been used to build campaigns for

Kohler

Cult.Sport

Four Seasons

Etsy

Sonepar

Skoda

In Their Words

  • We did a big year-long project with FFF for a major American client. They were very pleasant and fun to work with while being 100% professional. But more than anything else, the finished product was far more polished and creative than we expected. Six stars! ⭐️⭐️⭐️⭐️⭐️⭐️

    — Mariellen Ward

  • "Enthusiasm and actionable insights, which we saw as seamlessly translating ideas into films"

    — Tareeshi Sangal, Etsy

  • "A professional team that delivers on their promises."

    — Niharika Das, Cult Sport

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    — Swati Jha, Pluggin Communications