SCENE 01 / OPEN ON A CROWDED FEED
You’re not short on impact. You’re short on a story that moves people.
You’re not short on impact. You’re short on a story that moves people.
You’re not short on impact. You’re short on a story that moves people.
We help brand leaders at India’s largest companies turn the stories buried within their businesses into films that leadership talks about, using The Signal Method.
DATA IS NOISE. STORY IS SIGNAL.
DATA IS NOISE. STORY IS SIGNAL.
SCENE 02 / THE REEL
French Fries Films · Selected work
Sound off by design. The stories still land.
SCENE 03 / INTERIOR. BOARDROOM. DAY.
You’ve spent the budget. You’ve got the footage. You still can’t point to what it changed.
You’ve spent the budget. You’ve got the footage. You still can’t point to what it changed.
You’ve spent the budget. You’ve got the footage. You still can’t point to what it changed.
BEAT 1
You keep hiring crews who deliver beautiful files and no thinking, so you end up art-directing them yourself.
You keep hiring crews who deliver beautiful files and no thinking, so you end up art-directing them yourself.
BEAT 2
The last film earned a few thousand views, one LinkedIn post, then silence.
The last film earned a few thousand views, one LinkedIn post, then silence.
BEAT 3
When leadership asks what the content spend returned, you don’t have an answer you’d want to defend in that room.
When leadership asks what the content spend returned, you don’t have an answer you’d want to defend in that room.
Ravneet Oberoi · Founder & Story Strategist · Host of The Story Behind
SCENE 04 / FLASHBACK
From a father’s camera to the Supreme Court.
From a father’s camera to the Supreme Court.
French Fries Films started in a small Indian home, behind a camera that belonged to Ravneet Oberoi’s father.
French Fries Films started in a small Indian home, behind a camera that belonged to Ravneet Oberoi’s father.
He grew up surrounded by photography, theatre, and music, but it was film school where it clicked: a story, told well, can change what people believe and what they do.
He grew up surrounded by photography, theatre, and music, but it was film school where it clicked: a story, told well, can change what people believe and what they do.
The early years didn’t look like that. Wedding videos. Corporate talking heads. Work that paid the bills and moved nothing. Then he made “Martyrs of Marriage,” a documentary on the misuse of India’s anti-dowry laws. It reached Netflix’s Top 10 within 24 hours of release, and it influenced a policy conversation that climbed all the way to the Supreme Court. A film had done the thing he always suspected a film could do. It changed something real.
The early years didn’t look like that. Wedding videos. Corporate talking heads. Work that paid the bills and moved nothing. Then he made “Martyrs of Marriage,” a documentary on the misuse of India’s anti-dowry laws. It reached Netflix’s Top 10 within 24 hours of release, and it influenced a policy conversation that climbed all the way to the Supreme Court. A film had done the thing he always suspected a film could do. It changed something real.
That’s the difference you’re hiring. Ravneet doesn’t treat a brand film as content to fill a calendar. He treats it as something that might change how people see you, because he has watched a film do exactly that. Today French Fries Films is India’s only Muse Storytelling certified studio, and the belief under every project is the one that started behind his father’s camera: tell a true story well, and people don’t just watch. They move.
That’s the difference you’re hiring. Ravneet doesn’t treat a brand film as content to fill a calendar. He treats it as something that might change how people see you, because he has watched a film do exactly that. Today French Fries Films is India’s only Muse Storytelling certified studio, and the belief under every project is the one that started behind his father’s camera: tell a true story well, and people don’t just watch. They move.
SCENE 05 / HOW WE WORK
The Signal Method.
The Signal Method.
The Signal Method.
A row of dashboards and a wall of content, and you still can’t find the one thing that matters. That’s what we do. We find your signal and build everything around it.
A row of dashboards and a wall of content, and you still can’t find the one thing that matters. That’s what we do. We find your signal and build everything around it.
STEP 01
Find the Signal
Deep listening before any shot list. The one true story buried in the noise.
STEP 01
Find the Signal
Deep listening before any shot list. The one true story buried in the noise.
STEP 01
Find the Signal
Deep listening before any shot list. The one true story buried in the noise.
STEP 02
Set the North Star
Five Story Keywords that every creative decision answers to.
STEP 02
Set the North Star
Five Story Keywords that every creative decision answers to.
STEP 02
Set the North Star
Five Story Keywords that every creative decision answers to.
STEP 03
Build With Intention
Every frame serves that objective. Nothing is accidental.
STEP 03
Build With Intention
Every frame serves that objective. Nothing is accidental.
STEP 03
Build With Intention
Every frame serves that objective. Nothing is accidental.
STEP 04
Deliver the System
The film, the platform it lives on, and the distribution around it.
STEP 04
Deliver the System
The film, the platform it lives on, and the distribution around it.
STEP 04
Deliver the System
The film, the platform it lives on, and the distribution around it.
SCENE 06 / THE WORK
Three films. Three results.
Three films. Three results.
Three films. Three results.
Etsy India · 50 films
Etsy India
NEEDED
Etsy was scaling its Indian seller base and needed makers to feel like real people, not listings.
BUILT
Around fifty seller-story films across six months, each on one maker and one turning point.
RESULT
Etsy made us their seller-story engine. Fifty films in six months, and they never asked us to change a frame.
Four Seasons · Bali
Four Seasons, Bali
NEEDED
Four Seasons wanted travellers to feel its signature experiences, a fisherman’s morning, Balinese culture, the new Ubud spa, before they ever arrived.
BUILT
Three voice-over hero films built to transport, plus a 15-second sound-off cutdown for the checkout page.
RESULT
We didn’t stop at three hero films. We built a checkout film for the moment of decision.
Sonepar × Hope Foundation
Sonepar × Hope Foundation
NEEDED
Sonepar wanted to show stakeholders its work was real, more trained nurses reaching Indian hospitals, told like a human story, not a compliance report.
BUILT
A cinematic impact film built around one person inside the story.
RESULT
In two years the program reached over a million families across India. We made the film that carried that story.
Etsy India · 50 films
Etsy India
NEEDED
Etsy was scaling its Indian seller base and needed makers to feel like real people, not listings.
BUILT
Around fifty seller-story films across six months, each on one maker and one turning point.
RESULT
Etsy made us their seller-story engine. Fifty films in six months, and they never asked us to change a frame.
Four Seasons · Bali
Four Seasons, Bali
NEEDED
Four Seasons wanted travellers to feel its signature experiences, a fisherman’s morning, Balinese culture, the new Ubud spa, before they ever arrived.
BUILT
Three voice-over hero films built to transport, plus a 15-second sound-off cutdown for the checkout page.
RESULT
We didn’t stop at three hero films. We built a checkout film for the moment of decision.
Sonepar × Hope Foundation
Sonepar × Hope Foundation
NEEDED
Sonepar wanted to show stakeholders its work was real, more trained nurses reaching Indian hospitals, told like a human story, not a compliance report.
BUILT
A cinematic impact film built around one person inside the story.
RESULT
In two years the program reached over a million families across India. We made the film that carried that story.
Etsy India · 50 films
Etsy India
NEEDED
Etsy was scaling its Indian seller base and needed makers to feel like real people, not listings.
BUILT
Around fifty seller-story films across six months, each on one maker and one turning point.
RESULT
Etsy made us their seller-story engine. Fifty films in six months, and they never asked us to change a frame.
Four Seasons · Bali
Four Seasons, Bali
NEEDED
Four Seasons wanted travellers to feel its signature experiences, a fisherman’s morning, Balinese culture, the new Ubud spa, before they ever arrived.
BUILT
Three voice-over hero films built to transport, plus a 15-second sound-off cutdown for the checkout page.
RESULT
We didn’t stop at three hero films. We built a checkout film for the moment of decision.
Sonepar × Hope Foundation
Sonepar × Hope Foundation
NEEDED
Sonepar wanted to show stakeholders its work was real, more trained nurses reaching Indian hospitals, told like a human story, not a compliance report.
BUILT
A cinematic impact film built around one person inside the story.
RESULT
In two years the program reached over a million families across India. We made the film that carried that story.
THE COMPANIES WHO’VE TRUSTED US WITH THEIR STORY
THE COMPANIES WHO’VE TRUSTED US WITH THEIR STORY
Etsy
Four Seasons
Netflix
Sonepar
Škoda
Kohler
Cult
Avon Cycles
SCENE 07 / THE RECORD
Proof, not promises.
Proof, not promises.
Proof, not promises.
Netflix Top 10
“Martyrs of Marriage” reached Netflix’s Top 10 within 24 hours and influenced a Supreme Court policy conversation.
Netflix Top 10
“Martyrs of Marriage” reached Netflix’s Top 10 within 24 hours and influenced a Supreme Court policy conversation.
Netflix Top 10
“Martyrs of Marriage” reached Netflix’s Top 10 within 24 hours and influenced a Supreme Court policy conversation.
75 Creative Minds of Tomorrow
Ravneet Oberoi, honoured by the Ministry of Information and Broadcasting at IFFI 2021, Goa.
75 Creative Minds of Tomorrow
Ravneet Oberoi, honoured by the Ministry of Information and Broadcasting at IFFI 2021, Goa.
Best Film, 2022
“The Story of a Box Camera,” Mobile Filmmaker International Film Festival.
Best Film, 2022
“The Story of a Box Camera,” Mobile Filmmaker International Film Festival.
Muse Certified
India’s only studio trained in the science-backed Muse Storytelling methodology.
Muse Certified
India’s only studio trained in the science-backed Muse Storytelling methodology.
SCENE 08 / IN THEIR WORDS
“Enthusiasm and actionable insights, which we saw as seamlessly translating ideas into films.”
TAREESHI SANGAL · ETSY
They surpassed our expectations in every aspect. They were incredibly pleasant and enjoyable to work with. However, the most remarkable aspect was the finished product, which was far more polished and creative than we had anticipated.
Marie Allen · Texas University A&M
Outstanding experience! From the very beginning, their meticulous approach and well-structured pre-production process set the tone for success. They executed the project with precision, creativity, and a clear focus on delivering exceptional results.
Niharika Das · Cult.Sport
Exceeded our expectations, delivering not just a project but a partnership rooted in trust and excellence. We highly value their dedication and look forward to future collaborations!
Nirav Rajesh Shah · Rotex Automation
“Enthusiasm and actionable insights, which we saw as seamlessly translating ideas into films.”
TAREESHI SANGAL · ETSY
They surpassed our expectations in every aspect. They were incredibly pleasant and enjoyable to work with. However, the most remarkable aspect was the finished product, which was far more polished and creative than we had anticipated.
Marie Allen · Texas University A&M
Outstanding experience! From the very beginning, their meticulous approach and well-structured pre-production process set the tone for success. They executed the project with precision, creativity, and a clear focus on delivering exceptional results.
Niharika Das · Cult.Sport
Exceeded our expectations, delivering not just a project but a partnership rooted in trust and excellence. We highly value their dedication and look forward to future collaborations!
Nirav Rajesh Shah · Rotex Automation
“Enthusiasm and actionable insights, which we saw as seamlessly translating ideas into films.”
TAREESHI SANGAL · ETSY
They surpassed our expectations in every aspect. They were incredibly pleasant and enjoyable to work with. However, the most remarkable aspect was the finished product, which was far more polished and creative than we had anticipated.
Marie Allen · Texas University A&M
Outstanding experience! From the very beginning, their meticulous approach and well-structured pre-production process set the tone for success. They executed the project with precision, creativity, and a clear focus on delivering exceptional results.
Niharika Das · Cult.Sport
Exceeded our expectations, delivering not just a project but a partnership rooted in trust and excellence. We highly value their dedication and look forward to future collaborations!
Nirav Rajesh Shah · Rotex Automation
SCENE 09 / YOUR MOVE
Let’s find the story your audience is waiting to hear.
Let’s find the story your audience is waiting to hear.
Let’s find the story your audience is waiting to hear.
In a free 20-minute Narrative Strategy Session, we diagnose where the gap is between your brand and the people you’re trying to reach. You walk away with:
In a free 20-minute Narrative Strategy Session, we diagnose where the gap is between your brand and the people you’re trying to reach. You walk away with:
A read on your current narrative.
The story opportunity you’re sitting on and not using.
A clear path from story to results.
No pitch. No pressure. Just a diagnostic conversation about the story your brand needs to tell. We partner with enterprises investing in one flagship story, not a content pipeline.
SCENE 10 / BEFORE YOU ASK
Questions brand leaders ask us before they book.
Questions brand leaders ask us before they book.
What happens in a Narrative Strategy Session?
Who does French Fries Films work with?
How are you different from a video production house?
What is The Signal Method?
What does working together typically involve?
Where are you based, and do you travel for projects?