You're not short on content. You're short on a story that moves people.

We help brand leaders at India's largest companies turn the stories buried within their businesses into films that leadership talks about through The Signal Method.

Book a Narrative Strategy Session

You've spent the budget. You've got the footage. You still can't point to what it changed.

THE PATTERN WE KEEP SEEING

It's the same cycle. You invest in production. A talented team shows up, shoots for two days, and delivers a polished edit. Everyone's impressed. Then the video gets uploaded somewhere, shared once on LinkedIn, and quietly forgotten.

The footage was never the problem. The problem is that nobody thought about the narrative strategy before the cameras rolled. Nobody built the platform for the film to live on. Nobody designed the system that puts it in front of the right people, at the right moment, with the right message around it.

You didn't hire a storytelling partner. You hired hands. And hands deliver files, not results.

The brands that actually move their audience don't just invest in better videos. They invest in better thinking.

From a father’s camera to the Supreme Court

French Fries Films started in a small Indian home, behind a camera that belonged to Ravneet Oberoi’s father. He grew up surrounded by photography, theatre, and music, but it was film school where it clicked: a story, told well, can change what people believe and what they do.

The early years didn’t look like that. Wedding videos. Corporate talking heads. Work that paid the bills and moved nothing. Then he made “Martyrs of Marriage,” a documentary on the misuse of India’s anti-dowry laws. It reached Netflix’s Top 10 within 24 hours of release, and it influenced a policy conversation that climbed all the way to the Supreme Court. A film had done the thing he always suspected a film could do. It changed something real.

That’s the difference you’re hiring. Ravneet doesn't treat a brand film as content to fill a calendar. He treats it as something that might change how people see you, because he has watched a film do exactly that. Today, French Fries Films is India's only Muse Storytelling-certified studio, and the belief behind every project is the one that began behind his father’s camera: tell a true story well, and people don’t just watch. They move.

The Signal Method

A row of dashboards and a wall of content, and you still can't find the one thing that matters. That's what we do. We find your signal and build everything around it.

Find the Signal

Deep listening before any shot list. The one true story buried in the noise.

We conduct deep listening sessions with your team, your customers, and the people in your story. The real narrative always lives where nobody thought to look.

Set the North Star

Five Story Keywords that every creative decision answers to.

We develop 5 Story Keywords that become the North Star for every creative decision. These ensure the final film achieves its intended business outcome, not just aesthetic approval.

Build With Intention

Every frame serves that objective. Nothing is accidental.

Character selection, conflict structure, setting, and pacing. Nothing is accidental. Every choice is filtered through the strategic objective we aligned on before cameras rolled.

Deliver the System

The film, the platform it lives on, and the distribution around it.

The film is the centrepiece. But we also build the landing page, the promotional assets, and the distribution plan. Because a story that doesn't reach the right people is just a beautiful secret.

TRUSTED BY BRANDS THAT TAKE THEIR STORY SERIOUSLY

Proof that stories can change the world

Science of Storytelling certified

Trained and certified in the science-backed Muse Storytelling methodology, bringing proven frameworks for narrative impact to every project

Netflix Top 10 Documentary

"Martyrs of Marriage" reached Netflix's Top 10 within 24 hours of worldwide release (2017) and influenced Supreme Court policy on anti-dowry law misuse

75 Creative Minds of Tomorrow

Ravneet Oberoi honoured by the Ministry of Information & Broadcasting at the International Film Festival of India, IFFI 2021, Goa

Best Film Award #ShotoniPhone

"The Story of a Box Camera" won Best Film at the Mobile Filmmaker International Film Festival 2022

Frequently Asked Questions

  • Your video team is great at production. That's not the gap. The gap is what happens before the cameras roll and after the edit is delivered. Who builds the narrative strategy that ensures every frame serves a business objective? Who creates the landing page that the film lives on? Who designs the distribution system that puts it in front of the right audience?

    We don't replace your production team. We give their work strategic direction and a delivery system so it actually drives results.

  • A video production company delivers footage. A strategic storytelling partner delivers outcomes. We start by diagnosing the gap between your brand and your audience, then build the narrative, the film, the landing pages, and the distribution system to close that gap. Every decision, from character selection to colour grading, is driven by a clear strategic intent. Not aesthetics. Not trends. Intent.

    We're also India's only Muse Storytelling certified company. Our methodology is rooted in the science of narrative transportation, not guesswork.

  • Before we start any project, we align on what success looks like in terms you can report to your board. Depending on your objectives, that could mean lead generation, conversion rate improvement, reduction in sales cycle length, audience engagement metrics, or brand perception shift.

    Because we build the distribution infrastructure alongside the film, we can track how your story performs across channels. You get visibility into what's working, not just a beautiful video and a hope that something changes.

  • Every engagement starts with a free 20-minute Narrative Strategy Session where we diagnose your current story and identify the gap. If we're a good fit, we move into three phases: Strategy (narrative development, 5 Story Keywords, character selection), Production (filming with intention, every frame serving the strategy), and Distribution (building the landing pages, assets, and systems that deliver the story to your audience).

    Timelines vary based on scope, but most projects move from strategy to first cut within a few weeks. We're transparent about timelines from day one.

  • We work with organisations that are serious about using story to drive real change. That includes Fortune 500 brands, yes, but also mission-driven mid-size companies, foundations, CSR departments, and NGOs. The common thread isn't company size. It's the commitment to authentic storytelling and the willingness to invest in a strategic approach rather than just another video.

    If you believe your brand has a story worth telling well, we should talk.

  • Muse Storytelling is the global authority on the science of story, founded by Emmy-winning filmmaker Patrick Moreau. Their methodology is built on peer-reviewed research into narrative transportation, the neurobiology of attention, and the psychology of trust. It's been tested across 100 countries and validated by decades of field work.

    French Fries Films is the only company in India certified in this methodology. It means every film we create is built on the 4 Pillars of Story (People, Plot, Places, Purpose) and follows a proven process for engineering emotional resonance and behaviour change. Not guesswork. Science.

  • It depends on the scope. A focused brand film with landing page and distribution assets can be completed in 4 to 6 weeks. Larger engagements involving multiple films, a documentary, or a full storytelling ecosystem typically run 8 to 12 weeks. Feature documentaries follow their own timeline based on the story's needs.

    We share a clear timeline during our strategy phase and keep you updated throughout. First cuts typically arrive within 1 to 2 days of completing the edit phase, and revisions are turned around within 24 hours.