Storytelling Over Selling: The Hope Foundation Story
Some stories don't just live on screen — they settle in your heart, echo through your values, and shift your perception of the world. Our recent collaboration with Hope Foundation and Sonepar India was one of those rare projects that reminded us why we chose storytelling over conventional corporate video production.
When Sonepar approached our video production company with a brief to showcase their brand values, we suggested something deeper: diving into their CSR initiative with Hope Foundation. The result? A powerful film that proved authentic storytelling creates more meaningful connections than traditional corporate videos.
Discover how we captured the transformation of local women into healthcare professionals, why story-first approaches outperform sales-driven content, and what happens when hope meets action through the lens of compassionate filmmaking.
How to create videos for your business regularly without breaking the bank
Have you ever lost interest in an amazing tv series because they put out a few episodes and then went on a long hiatus? Trust us when we say, you don’t want that happening to your business or to your brand. You don’t want your customers to remember about the existence of your business each time you release a video, you want to consistently stay on their minds…
The Casting Dilemma
It pays to have a quality video to market your business. The talent you hire for such a video will be the “face” of your business – the image you project to the world and to your customers. So who do you hire: an experienced professional or just anyone who is cheaper of the lot? Watch the video to know more!
Don’t Skip the Script!
It's almost impossible to create a great marketing video without having a well – developed script first. You may consider winging it, but chances are that your video will fail to meet its purpose and potential. So, what really happens when you fail to write a script before the camera gets rolling? Watch our video to know more!
Going Viral : Tips & Traps
What’s the secret formula of making videos people love? Can it be guaranteed or is it just luck?
Are you being conned by your video production company?
Having worked with marketing agencies for over 5 years, I’ve made a few good friends. I often get to see quotations from other video production companies, and it's sad to see how they add random charges to fool people who don’t have much knowledge about video production, just to get more money.
Here are 5 tips that’ll help get you the right cost…