Why Your Brand Needs a Hero — And How to Find Yours
Remember walking out of a movie theater feeling completely transformed? That's the power of a compelling hero. But here's the twist for your brand: the hero isn't your product—it's your customer. When you position your customer as the protagonist of your brand story, you create something much deeper than a transaction. You create an emotional bond that turns buyers into believers, and customers into champions."
When Purpose Meets the Lens: A Story from Indonesia
Storytelling is, without a doubt, a noble art. Every now and then, a story comes along that reminds you why you chose this path in the first place. This story was exactly that. I was finally going to meet Patrick Moreau of Muse Storytelling—a mentor who had guided me for over a decade. Our meeting in Bali would become one of the most pivotal storytelling experiences of my life. Patrick introduced me to Maria, a Russian woman whose extraordinary journey led her to become a midwife in Indonesia. When she delivered a baby destined to be abandoned, her life changed forever. She founded AnakKita Foundation, committed to rescuing abandoned children and supporting pregnant women in desperate situations. What began as a four-day trip for Four Seasons became something much bigger—a chance to tell Maria's story and create a sizzle reel for a full-length documentary about transforming lives through compassionate action."
When Stories Save Stories: My Journey with Patrick Moreau and the Redux Foundation
In February 2024, I traveled to Indonesia for a project with Patrick Moreau of Muse Storytelling. What began as a documentary production with Four Seasons Resorts in Jimbaran turned into something much bigger—a story that reminded me why I chose storytelling in the first place. While deep into our schedule, an unexpected opportunity presented itself: Redux Foundation, a grassroots ocean conservation initiative on the brink of shutting down due to technical issues. Their mission? Protecting the ocean and sea turtles, one cleanup at a time. Patrick didn't hesitate to help, and neither did I. Between scheduled shoots, we carved out precious hours to tell their story. That spontaneous decision led to powerful environmental storytelling that not only saved Redux Foundation but reminded me of the true impact of documentary filmmaking. Sometimes, the stories you didn't plan to tell are the ones the world needs the most.
10 Hours. 15 Products. 1 Vision. Behind the Scenes of the Cult Sport Dumbbell Campaign
When Cult Sport approached French Fries Films for a high-energy product shoot for their new line of dumbbells, the challenge was clear: create a compelling visual campaign with multiple deliverables in just 10 hours. Picture this: two fitness models, three product categories, 15 distinct dumbbell SKUs, and a laundry list of deliverables—all needing both photography and videography, simultaneously. From choreography and creative direction to lighting, AI assistance, and last-minute set tweaks, this was more than a shoot. It was a live test of speed, synergy, and smart production. Using the Fujifilm X-H2S with Sigma Art lenses and leveraging open gate sensor technology, we delivered cinematic quality content that captured the authentic home-gym aesthetic the client envisioned. Here's how we pulled off this 10-hour marathon while maintaining professional video production standards and creating brand films that truly resonate.
The Neuroscience of Storytelling: What happens in your customers brain
In today's world of endless notifications and ad fatigue, one thing still has the power to stop a scroll and build trust—a well-told story. But why do some brand messages move us while others feel cold and transactional? The answer lies in neuroscience. When we hear compelling stories, our brains release oxytocin, create neural coupling, and activate sensory cortices—making us feel like we're in the story, not just hearing it. This is why professional video production companies increasingly focus on character-driven narratives rather than simple product showcases. From Surf Excel's memorable Diwali ad to personal transformation stories, the brands that stick are those that speak to our brains in their native language: story. Discover how neuroscience-backed storytelling can transform your brand films from forgettable content into experiences that convert and stay remembered long after the screen goes dark.
Why Your Marketing Needs Both Logic AND Emotion: The Complete Strategy Guide
Ever wonder why some marketing messages fall flat despite great data or compelling stories? The secret lies in balancing both logic and emotion. Discover why 95% of purchasing decisions need both rational and emotional elements, plus 3 proven strategies to create messages that actually convert.
How to Make Your Audience Feel Something (And Why It Matters for Sales)
While we might consider ourselves rational consumers, research shows emotions play a dominant role in purchasing decisions. Emotional responses to advertisements have three times more influence on buying intention than the actual content. Discover how to harness this emotional advantage for your brand.
Unleash Your Full Creative Potential With WORLD-CHANGING FILMMAKER by Muse Storytelling
How We Shot 2 Commercial Videos for Avon Cycles in Less Than 8 Hours
Embracing adventure is in the French Fries Films DNA.
In just about 9 hours, we managed to cover two locations, get the required shots, copy footage, pack all the gear and catch a bus right back to Delhi. And while we left Manali totally tired down to the bone, we know we had chased and captured the story we’d set out to, and that made everything worth it.
The Story of a Box Camera
Over 160 years ago, you had to first manually create a negative image on a photo paper, then convert this negative into a positive image, all by estimation. If it's a bright sunny day, you will expose your subject for a shorter time; if it's overcast, you'll have to expose your image for a longer time. Nowadays, even before clicking a picture, you get to see the outcome on your camera LCD or Smartphone. Your camera settings and lighting situation will further apply AI tools to produce a high-definition image on the screen. And Capturing an image now takes a fraction of a second. But in the past, it was a task only a few could take up. It required patience. It required creative skills. It required hours of labour to capture the history.
Colouring the rich tapestry of Indian Art with Appliqué
Our journey to Pipili took us to Javed Khan, Creator of Diamond Appliqué. Originally a French word, Appliqué is a technique that involves cutting and putting together various pieces of coloured fabrics onto another foundation fabric to build specific patterns. The work native to Pipili is also known as in the local dialect as ‘Chandua’.
The first video for your first business? We’ll make sure that the video works for you instead of you working for the video!
Working with a start-up, bootstrapped co. or a small business almost always comes with the same challenge – Founders/Marketers not being sure about the budget/cost to make their 1st branded content. For a relatively new organization working with limited capital, it is always a task to figure out how much to spend on creating a piece of content…
Preserving art from the past for a prosperous future.
In our continued partnership with Etsy India, we’ve been on a journey of capturing stories from across India of creators who has been preserving, reinventing, or breathing new life into traditional art forms. One such almost lost art form is Aipan. A conventional painting style used mainly in the Kumaon region for dec; orating temples and prayer rooms. However, it has been largely forgotten by most people today.
From Noor Jahan to new India, Chikankari has been a never-ending love affair
This video talks about the journey of the Chikankari craft, of how it originated in Persia, was brought to India by foreign rulers and became a key livelihood source for a large community in Lucknow and beyond.
Transforming the business of agriculture and transforming lives - Origo eMandi.
In a country where 20% of the Gross Value to the Annual National Income is added through agriculture and allied sectors, technological transformation must be brought to the industry to make it 21 century competitive. Origo is one such firm leading this change from the front, and we got the opportunity to interact and work with them to bring their work to life for the world!
Breathing new life into tradition, one stitch at a time.
Learn how we shot this business video for the artist pursuing the craft of Phulkari Dupatta for our client Etsy in Punjab in 14 hours.
When life gives you lemons, make a brand film while drinking your lemonade.
How has COVID 19 accelerated the use of stock footage by video production agencies worldwide?
Break Your Own Record
Raw Crossfit gym wanted a gym video to showcase their newly opened branch in Model Town, Delhi. They reached out to us with a budget of Rs.20,000 only. Here’s what we did for them…
