When Stories Save Stories: My Journey with Patrick Moreau and the Redux Foundation
In February 2024, I travelled to Indonesia for a project with Patrick Moreau of Muse Storytelling. Patrick has been my mentor for over a decade, but this trip marked our first in-person collaboration. What began as a project with Four Seasons Resorts in Jimbaran turned into something much bigger—a story that reminded me why I chose storytelling in the first place.
A Mentor, A Friend, and a Shared Mission
Meeting Patrick in person after ten years of learning from him online was surreal. I arrived with a heart full of curiosity and a mindset ready to say "yes" to anything. That’s just how I am—a lifelong learner, constantly looking for the next story to bring to life. Working with Patrick wasn’t just another assignment. It was a creative milestone.
While we were deep into our schedule with Four Seasons, an unexpected opportunity presented itself. We heard about Redux Foundation, a grassroots initiative on the brink of shutting down due to a technical glitch. Their mission? Protecting the ocean and sea turtles, one cleanup at a time.
Patrick didn’t hesitate. “Should we do this?” he asked. I didn’t even blink before answering yes.
When a Story Finds You
Redux wasn’t part of our original plan. But when we met the team and learned about their work, we realized this wasn’t just a project—it was a responsibility. They had been trying to build what could be described as an “Uber for garbage,” mobilizing locals to clean coastlines. On the day we met them, they were close to calling it quits. We knew we couldn’t let that happen.
So, between Four Seasons shoots and scouting for another documentary, we carved out a few precious hours. Patrick interviewed with Marty, the founder of Redux, while I focused on planning and capturing the B-rolls. It was chaotic, spontaneous, and nothing short of magical.
Lessons That Will Stay With Me
That short, intense experience left me with lifelong lessons:
1. You Don’t Need More Time—You Need More Intention
We all get the same 24 hours. What you do with them depends on how deeply you care. With genuine purpose, we found the time to tell two powerful stories in one tight schedule.
2. An Idea Becomes a Story Only When It Creates Impact
Redux was almost gone. Today, 18 months later, it’s still going strong—because their story was told in a way that moved people to act. That’s the power of storytelling done right.
3. Systems Set You Free
To work efficiently, your tools and systems must be sharp. We used AI agents and Musey.io to draft and finalize the story. Marty approved the final cut—with zero re-edits. That’s the kind of alignment that only comes from clarity in process and purpose.
The Awakening
This wasn’t just another shoot. It was a reminder of why I fell in love with storytelling. It showed me the neuroscience behind narrative—the emotional architecture that makes a story unforgettable. When stories are told with authenticity, clarity, and compassion, they don’t just inform. They inspire. They revive.
The Redux Foundation is living proof.
What was meant to be a wrap-up turned into a revival. And I am grateful to have played a part in it.
Because sometimes, the stories you didn’t plan to tell are the ones the world needs the most.
