10 Hours. 15 Products. 1 Vision. Behind the Scenes of the Cult Sport Dumbbell Campaign
When Cult Sport approached French Fries Films for a high-energy product shoot for their new line of dumbbells, the challenge was clear: create a compelling visual campaign with multiple deliverables in just 10 hours. Picture this: two fitness models, three product categories, 15 distinct dumbbell SKUs, and a laundry list of deliverables—all needing both photography and videography, simultaneously. From choreography and creative direction to lighting, AI assistance, and last-minute set tweaks, this was more than a shoot. It was a live test of speed, synergy, and smart production. Using the Fujifilm X-H2S with Sigma Art lenses and leveraging open gate sensor technology, we delivered cinematic quality content that captured the authentic home-gym aesthetic the client envisioned. Here's how we pulled off this 10-hour marathon while maintaining professional video production standards and creating brand films that truly resonate.
The Neuroscience of Storytelling: What happens in your customers brain
In today's world of endless notifications and ad fatigue, one thing still has the power to stop a scroll and build trust—a well-told story. But why do some brand messages move us while others feel cold and transactional? The answer lies in neuroscience. When we hear compelling stories, our brains release oxytocin, create neural coupling, and activate sensory cortices—making us feel like we're in the story, not just hearing it. This is why professional video production companies increasingly focus on character-driven narratives rather than simple product showcases. From Surf Excel's memorable Diwali ad to personal transformation stories, the brands that stick are those that speak to our brains in their native language: story. Discover how neuroscience-backed storytelling can transform your brand films from forgettable content into experiences that convert and stay remembered long after the screen goes dark.
How to Make Your Audience Feel Something (And Why It Matters for Sales)
While we might consider ourselves rational consumers, research shows emotions play a dominant role in purchasing decisions. Emotional responses to advertisements have three times more influence on buying intention than the actual content. Discover how to harness this emotional advantage for your brand.