When Cult Sport approached French Fries Films for a high-energy product shoot for their new line of dumbbells, the challenge was clear: create a compelling visual campaign with multiple deliverables in just 10 hours. Picture this: two fitness models, three product categories, 15 distinct dumbbell SKUs, and a laundry list of deliverables—all needing both photography and videography, simultaneously. From choreography and creative direction to lighting, AI assistance, and last-minute set tweaks, this was more than a shoot. It was a live test of speed, synergy, and smart production. Using the Fujifilm X-H2S with Sigma Art lenses and leveraging open gate sensor technology, we delivered cinematic quality content that captured the authentic home-gym aesthetic the client envisioned. Here's how we pulled off this 10-hour marathon while maintaining professional video production standards and creating brand films that truly resonate.