Nazariya || Perspective
You earn for your living, but are you living? You listen to music every day but when was the last time your soul danced on it? Using perfume is okay but when was the last time you smelled a rose? You look at your phone daily but when was the last time you admired the sky? It is all about your nazariya, your perspective which changes the way you perceive things.
Importance of planning in film production
Pre-Production is a crucial phase of the video production process. There are consequences when corners are cut. What happens when you skip pre-production? You end up paying for it later.
Why every brand should implement video content in their business?
Do you still wonder if it’s really worth it to use videos to promote your business instead of good old photographs? One word: YES! It’s worth every single penny you’ve got. Compared to any other form of content, a memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness, thereby ultimately increasing your sales.
Feedback that works: The do’s and don’ts of feedback
Do you know what is worse than receiving negative feedback? It’s receiving it after so long that you are unable to do anything to improve the situation. One of the toughest challenges of giving feedback to your video production partner is to get the timing right.
How 2020 was the most memorable year for us
How to create videos for your business regularly without breaking the bank
Have you ever lost interest in an amazing tv series because they put out a few episodes and then went on a long hiatus? Trust us when we say, you don’t want that happening to your business or to your brand. You don’t want your customers to remember about the existence of your business each time you release a video, you want to consistently stay on their minds…
The Casting Dilemma
It pays to have a quality video to market your business. The talent you hire for such a video will be the “face” of your business – the image you project to the world and to your customers. So who do you hire: an experienced professional or just anyone who is cheaper of the lot? Watch the video to know more!
Don’t Skip the Script!
It's almost impossible to create a great marketing video without having a well – developed script first. You may consider winging it, but chances are that your video will fail to meet its purpose and potential. So, what really happens when you fail to write a script before the camera gets rolling? Watch our video to know more!
Going Viral : Tips & Traps
What’s the secret formula of making videos people love? Can it be guaranteed or is it just luck?
Martyrs of Marriage - Documentary on Misuse of 498A
Martyrs of Marriage is a documentary film that documents the injustice that has been perpetrated on people because of misuse of section 498A of Indian Penal Code.
Too many decision makers, spoil the broth?
Did you ever share a feedback that is responded by “This was never agreed upon” or “It’s too late to make this change now” If yes, maybe you want to self-introspect a little. Working with marketing agencies has taught me one very important lesson, the need to lock a script before you commence production. Yes, client feedback is extremely important but a #loop of changes, one after the other, is not a situation you want to get in.
Travel The World
Are you being conned by your video production company?
Having worked with marketing agencies for over 5 years, I’ve made a few good friends. I often get to see quotations from other video production companies, and it's sad to see how they add random charges to fool people who don’t have much knowledge about video production, just to get more money.
Here are 5 tips that’ll help get you the right cost…
Why should marketing agencies have a written contract with video production vendors?
why should marketing agencies have a written contract with video production team?
The #ChooseHopeStory - Over 250 Filmmakers Create a Global Film About What Unites Us
With this film, I choose to spread love. I choose to showcase unity and to take action within the limitations set by our government. I choose to look at the positives and I chose hope! #ChooseHopeStory #LockDownPoem #COVID19 #COVIDTimes
Woodblock Printing
#FlypItAround - Mtv Café
FLYP Mtv Cafe in the extremely talented hands of Ranveer Brar turns chaat into food for breakfast, khichadi into a gourmet snack and basic boring food into exciting and delicious meals with the least efforts possible. Focusing the camera to highlight the delectable colours and flavours of the dishes was hard as our mouths watered alongside. However, it was the perfect gateway from our routine life!
#PlayBold India - Fan Anthem
This fan anthem was shot across Mumbai, Kolkata and Delhi; and I was given the task to shoot several sequences with the second unit in the capital, scheduled over a day. It was preceded by a day of scouting and we chose Nehru Place, for the morning shot, followed by Thyagraj Stadium, Chandni Chowk, Lodhi Colony, Hauz Khas, India Gate and also the then ongoing art festival in Tughlakabad.
H&M - India Launch
The brief for this shoot went like this - a video of an extravagant launch and also a chance to cover my own city. Truth be told, it couldn’t have gotten any better. I knew before I started this project meant a complete job satisfaction. I remember the first day of sale - people were bouncing off the walls to grab the first collection and for that, they queued up outside the store as early as 4 in the morning. It was madness, not the one that makes you worried but the one that gets you excited too. So what makes H&M so special?
Portrait of Manja Makers
The idea behind this video was not only to portray the making of “Manja” but to showcase the hardships the makers go through. The festival of Makar Sankranti signifies that we should turn away from the darkness of delusion in which we live in, and begin to enjoy a new life with the bright light within us to ensure we shine brighter and brighter. But these makers of “Manja” are definitely deprived of the brighter side, both figuratively and literally.