Preserving art from the past for a prosperous future.
In our continued partnership with Etsy India, we’ve been on a journey of capturing stories from across India of creators who has been preserving, reinventing, or breathing new life into traditional art forms. One such almost lost art form is Aipan. A conventional painting style used mainly in the Kumaon region for dec; orating temples and prayer rooms. However, it has been largely forgotten by most people today.
From Noor Jahan to new India, Chikankari has been a never-ending love affair
This video talks about the journey of the Chikankari craft, of how it originated in Persia, was brought to India by foreign rulers and became a key livelihood source for a large community in Lucknow and beyond.
Transforming the business of agriculture and transforming lives - Origo eMandi.
In a country where 20% of the Gross Value to the Annual National Income is added through agriculture and allied sectors, technological transformation must be brought to the industry to make it 21 century competitive. Origo is one such firm leading this change from the front, and we got the opportunity to interact and work with them to bring their work to life for the world!
Breathing new life into tradition, one stitch at a time.
Learn how we shot this business video for the artist pursuing the craft of Phulkari Dupatta for our client Etsy in Punjab in 14 hours.
When life gives you lemons, make a brand film while drinking your lemonade.
How has COVID 19 accelerated the use of stock footage by video production agencies worldwide?
Break Your Own Record
Raw Crossfit gym wanted a gym video to showcase their newly opened branch in Model Town, Delhi. They reached out to us with a budget of Rs.20,000 only. Here’s what we did for them…
The Better Batter Bakery
Nazariya || Perspective
You earn for your living, but are you living? You listen to music every day but when was the last time your soul danced on it? Using perfume is okay but when was the last time you smelled a rose? You look at your phone daily but when was the last time you admired the sky? It is all about your nazariya, your perspective which changes the way you perceive things.
Importance of planning in film production
Pre-Production is a crucial phase of the video production process. There are consequences when corners are cut. What happens when you skip pre-production? You end up paying for it later.
Why every brand should implement video content in their business?
Do you still wonder if it’s really worth it to use videos to promote your business instead of good old photographs? One word: YES! It’s worth every single penny you’ve got. Compared to any other form of content, a memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness, thereby ultimately increasing your sales.
Feedback that works: The do’s and don’ts of feedback
Do you know what is worse than receiving negative feedback? It’s receiving it after so long that you are unable to do anything to improve the situation. One of the toughest challenges of giving feedback to your video production partner is to get the timing right.
How 2020 was the most memorable year for us
How to create videos for your business regularly without breaking the bank
Have you ever lost interest in an amazing tv series because they put out a few episodes and then went on a long hiatus? Trust us when we say, you don’t want that happening to your business or to your brand. You don’t want your customers to remember about the existence of your business each time you release a video, you want to consistently stay on their minds…
The Casting Dilemma
It pays to have a quality video to market your business. The talent you hire for such a video will be the “face” of your business – the image you project to the world and to your customers. So who do you hire: an experienced professional or just anyone who is cheaper of the lot? Watch the video to know more!
Don’t Skip the Script!
It's almost impossible to create a great marketing video without having a well – developed script first. You may consider winging it, but chances are that your video will fail to meet its purpose and potential. So, what really happens when you fail to write a script before the camera gets rolling? Watch our video to know more!
Going Viral : Tips & Traps
What’s the secret formula of making videos people love? Can it be guaranteed or is it just luck?
Martyrs of Marriage - Documentary on Misuse of 498A
Martyrs of Marriage is a documentary film that documents the injustice that has been perpetrated on people because of misuse of section 498A of Indian Penal Code.
Too many decision makers, spoil the broth?
Did you ever share a feedback that is responded by “This was never agreed upon” or “It’s too late to make this change now” If yes, maybe you want to self-introspect a little. Working with marketing agencies has taught me one very important lesson, the need to lock a script before you commence production. Yes, client feedback is extremely important but a #loop of changes, one after the other, is not a situation you want to get in.
Travel The World
Are you being conned by your video production company?
Having worked with marketing agencies for over 5 years, I’ve made a few good friends. I often get to see quotations from other video production companies, and it's sad to see how they add random charges to fool people who don’t have much knowledge about video production, just to get more money.
Here are 5 tips that’ll help get you the right cost…